Saturday, January 22, 2011

Phases of Web Design


Phase: 1 - Style over core
This stage include the web site designing that the chief executive officer, venture capitalists, and ad agencies like to see. There are all types of "bells and whistles" in this design. An entire site might be a Flash animated site. Or there might be some beautiful JavaScript mouse over effects or drop-down menus in the design. It's always a pretty design, but the message is clear - style over substance.

Phase: 2 - Designing for online visibility
In this phase, the reality of an ineffective web design begins to hit latest web developmen t, usually around 3-6 months after the initial launch. A site will typically get rejected by many of the major directories, not be indexed by the major search engines, or not get the traffic or sales that were projected based on the various types of marketing strategies used. Doorway page companies, in some way, shape or form, rear their ugly heads. Unfortunately, many web site owners fall for a doorway page company's pitch because the beautifully designed site couldn't possibly be the problem with low site traffic.

Phase: 3 - Designing for your spectators
After spending an exorbitant amount of money on pretty web site designs and various marketing strategies, web site owners generally figure out that they did not design or write an effective Web site for their target audience. Typically, web site owners will bring in a usability expert to analyze potential problems and present various solutions for eCommerce website design, Graphic Designing , flash animation web site design etc.Bringing in a search engine marketing expert to help with search-engine friendly web designs & templates early in the design phase can save a company thousands of pounds in online marketing costs.

Phase: 4 - Site revamp
After careful usability and search engine visibility analysis, web site owners finally have an effective web site. A site that is written, coded and designed for user friendliness and search engine visibility generally gets the most traffic and resulting sales because it was written, programmed, and designed for end users.
Understanding the products/services/information your target audience is searching for is paramount to web designing and maintaining an effective web site. When you launch a site, you might have to make an educated guess as to what your target audience wants.

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